Assessment, Critique and Consulting.
Strengthening your brand
means honing your image. The first step to
this goal is educating employees and managers
-those solely responsible for the firm's image,
internally and externally. The ABA happily
provides consulting to the corporate
Our Brand Assessment is without doubt the
most sought after.
Starting a new company or
manage an out-of-control image can be
unnerving. Established companies with a need
for updating or strengthening an existing
brand is quite an undertaking.
is your audience?
• What is your brand's promise?
• What is the personality of your brand?
• How do you want participants to perceive your
• What will make your brand stand out for users?
• What will persuade them to stay in a relationship
with your brand?
• How are you
connected with your brand's followers and employees?
WHAT WE OFFER
Bag Branding - This
lunchtime branding discussion lasts 60
minutes. Open discussion for whatever
brand-related topic is most relevant to your
also suggest this to any department within
your organization where you feel internal branding
education will benefit the overall workspace
culture. Are your employees
the brand? Do they
how best to carry the brand's promise? Are
they brand champions? Are they happy, content,
a sense of belonging
being forced to just fit in? Limited
us for current rate and availability.
1.5 - Our 1.5
hour in-person presentation is
a first step in educating businesses on
the importance of effective branding. General
Brand Overview lasting 90
minutes. This covers general & internal branding.
Limited to 10 attendees. Contact
us for current
3.0 - Our 3
hour presentation establishes where
you are, and helps
an intelligent personalized
route of where you need to be. This
makes defining what it is you want to achieve
go about getting it done right the
first time much easier -and less costly.
The latter offering streamlines your
objectives on how
by the public AND internally by your
employees. This personalized Brand Assessment
minutes. Specifically targeted to your
current brand. Limited to management team and/or
one (1) specific
10 attendees. Contact
us for current
Assessment - Fourthly,
we provide brand assessments
which, it could be argued, is an 'audit
light'. These are typically used as plans
for re-brand (logo, marketing collateral,
messaging, web, signage, etc) for smaller
companies where internal considerations
are not of immediate overwhelming concern. Contact
us for current rates and availability.
If you've been issed a rate, you may
proceed by visiting our Payment page.
Audit - Lastly,
we offer an in-depth full audit for
both: Brand Value prior to sale/merge/acquisition;
And/or in-depth written audits ( full
report) for companies wishing to hone their
image/message from the ground up. These
are typically preempts on the road
to a re-brand. Contact
us for current rates and
availability. Are you a returning client?
We love you too. Schedule another meeting
our Payment page.
to Business Introduction by Specialty.
on your industry, we can connect you with
who works specifically in your field. Every
one of our referrals works for a
top firm in your area
have agreed to make themselves available
simply because they believe in our mission;
hence, they believe in you.
Having problems deciphering which brand
strategist or brand design studio
The ABA connects companies
with the right
team for the right outcome. There's a lot
of talent out there,
but choosing the right team for the job
is crucial. Industrial manufacturing,
lifestyle, military contractors, wineries,
technologies, medical, biotech, cuisine,
haute corporate, etc.- all have
profound criteria specific to their market.
are well-seasoned consultants to meet every
brand's needs. Contact
& Seminar Fulfillment.
a Brander to speak at your event, school,
organization is a great
way to promote your company's brand internally.
When your employees have a better understanding
of how your brand works, and what you're
trying to convey through reputation, they
will better be able to champion your efforts
to the outside world. Extending the
concept of branding to students is a great
way to ensure they have the tools necessary
for building a strong personal business
is the overall focus of the ABA. As in life,
the more you know, the better off you'll
be. Think for
manager, and student knew more about branding
than they currently do. Perhaps not the
extent of being able to execute specifics
on their own, but enough to be an asset,
not a hindrance or stagnantly
This leads to better custodianship,
leadership, and shepherding of a brand,
and more aware of what's
on internally and externally. Intelligent
responsible Branding is to business, what
Strategizing and maintaining your brand
is no longer an elusive buzz term. It's